If you haven’t discovered yet, you are in for a treat! It is a virtual pinboard where you can organise and share beautiful things you find on the web. People use it for all sorts of reasons. Here at Stacey College we are collecting images of every country in the world. So far we have a board for 60 countries… only about 133 to go!
We also have boards for collecting language learning resources for English, Mandarin, Malaya and Indonesian.
Then just for fun we have “Christmas around the world” and “Weddings around the world”.
Check us out at http://pinterest.com/staceycollege/– but be careful, you might just get hooked on pinning too!
Whether we are in the digital age or the post digital age makes no difference if you are a dinosaur. What you need to do is find yourself a native who can show you around the new land.
If you have children you’ll know how intuitively they seem to interact with technology. Not only do they know how to work all your current technology, but the minute you bring home something new they will be able to figure out how to use it. A little humility goes a long way for the dinosaur who, with a younger mentor, can soon adapt and learn the digital ways.
So why even bother with the whole social media thing? A few stats to persuade you…(from Deloitte Social Media Report 2012)
Australian social media users:
11 Million You Tube
3.8 Million Blogspot
1.6 Million WordPress
1.8 Million Twitter
13 Million facebook users in a population of 22 million is rather a significant number.
And that is why Deloitte says “YOU CAN’T IGNORE IT. JOIN IN.”
You don’t have to look far to see the effects of DIGITAL DISRUPTION in the marketplace. Industries to be disrupted include music, entertainment, retail, advertising, education…
The more you get on board the digital revolution the less likely you are going to be left behind, or wake up to your methods or product suddenly obsolete.
So where do you start?
Start with something fun! Do you like talking – try twitter. Do you like keeping in touch with people – try facebook. Photos – Instagram. Learning – blogs or check out TED talks. Organising (or looking at pretty things) – Pinterest Presentations – prezi Making movies – You Tube
Once you start learning how to use one thing, it makes it easier to learn the next. Before you know it you’ll be helping other dinosaurs adapt to the digital age.
I guess this should have been my first blog, but it has taken me a while to get clear in my head what this blog is for. I think I have finally figured it out. If you have read any of my blog you will know that I am in the process of starting up a new small business – Stacey College. This blog is part of the social media presence of Stacey College. Quite distinct from the website – it is not actually aimed at potential students, other than in lifting the profile of the college, and increasing hits to the website. This blog is for me – the Stacey College director. I have decided that I will write this blog through the start up phase of the college, until we begin classes in February 2013. On a very practical level it is very difficult to blog about a college that does not exist yet. I wanted a blog – so I thought I would write about what is happening. And as I have gone along, I have realised, that not only does blogging, much like a diary, sharpen my thinking, but it is connecting me to a whole community of business support out there in cyberspace.
So What is this blog all about? This blog is about a 35 year old woman, who is starting a business for the first time, being a director of an International English College for the first time, and learning all about social media and how it can be utilized to help establish and grow her business.
Now that is clear I can summarize what I will be writing about from here on:
(1) Me and my experiences of starting a business.
(2) Small business theory and practice
(3) Marketing (especially social media marketing)
(4) Women in business
(5) Western Australia
(6) English Language courses, teaching and colleges.
So now I know what I’m doing (more so than at the beginning), I look forward to connecting to others in the blogosphere who are passionate and knowledgeable about these areas, and anyone else who is interested in reading what I write.
Here are some books that I have read recently and enjoyed related to starting a small business.
6 Secrets to Start Up Success: How to turn your entrepreneurial passion into a thriving business. John Bradberry, New York, 2011
Great to start thinking of myself as a entrepreneur (and also learning how to spell it!). Helpful to learn a few things from people who have done the start up thing before me.
How to organise & operate a small business in Australia (10th Edition), John English, 2006.
It’s so hard to find good books by Australians but this is one of them. Obviously other people agree with me as it’s in it’s 10th edition. Being by an Australian means that all the links and organisations it mentions are directly relevant to me. A great book to have on the shelf as a resource. Other websites who also recommend this book:
Community Cultural Development in Australia
I read this book while I was organising the logo, website and marketing design. It was really helpful in helping to understand the industry jargon and get a handle on what I wanted to achieve out of marketing and how to go about it. This can be downloaded for free here.
Online marketing: a user’s guide, Murray Newlands, 2011.
This book grew out of a blog – a bit of encouragement to all us bloggers out there. By the way – did you know that wordpress estimates that 120 000 new blogs are started everyday. So if you’re not getting much traffic (like me) don’t despair – the competition is fierce – but the drop out rate is also high. So the longer we hang in there, the greater the chance of winning readers and gaining a presence on the web. Back to the book – it is a helpful introduction to all things online marketing in a easy read fashion. This seems to be a growing area (that of online or social media marketing support). One thing to keep in mind is that the book needs to be new as this area is changing so rapidly all the time.
Social media marketing for digital photographers, Lawrence Chan, 2012.
This covers a lot of the same material as Newlands, just with more of a focus on the photography side of things. Up to date, helpful with a quirky sense of humour which makes it a little more readable. Chan is also a blogger (aren’t we all these days). Being a bit of a photographer, and recognising the power of the image, I found this book good to help me think about how to improve my use of images in marketing.
I hope you find this list helpful. I will continue to share other books as I come across them that I think small business start ups might appreciate. Please feel free to recommend good books that you have read to me. These books were all found at my local library. This demonstrates my good financial management (not spending money on books when I can get them from the library for free) which is important as bad financial management is the main reason for 1st year failure in small businesses as all the books will tell you!
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