Digital Natives & Dinosaurs

Whether we are in the digital age or the post digital age makes no difference if you are a dinosaur. What you need to do is find yourself a native who can show you around the new land.

If you have children you’ll know how intuitively they seem to interact with technology. Not only do they know how to work all your current technology, but the minute you bring home something new they will be able to figure out how to use it. A little humility goes a long way for the dinosaur who, with a younger mentor, can soon adapt and learn the digital ways.

So why even bother with the whole social media thing? A few stats to persuade you…(from Deloitte Social Media Report 2012)

Australian social media users:

13 Million Facebook (who spend approx. 8.8 hours per week)

11 Million You Tube

3.8 Million Blogspot

1.6 Million WordPress

2 Million LinkedIn

1.8 Million Twitter

13 Million facebook users in a population of 22 million is rather a significant number.

And that is why Deloitte says “YOU CAN’T IGNORE IT. JOIN IN.”

You don’t have to look far to see the effects of DIGITAL DISRUPTION in the marketplace. Industries to be disrupted include music, entertainment, retail, advertising, education…

The more you get on board the digital revolution the less likely you are going to be left behind, or wake up to your methods or product suddenly obsolete.

So where do you start?

Start with something fun! Do you like talking – try twitter. Do you like keeping in touch with people – try facebook. Photos – Instagram. Learning – blogs or check out TED talks. Organising (or looking at pretty things) – Pinterest Presentations – prezi Making movies – You Tube 

Once you start learning how to use one thing, it makes it easier to learn the next. Before you know it you’ll be helping other dinosaurs adapt to the digital age.

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