What is this blog all about?


I guess this should have been my first blog, but it has taken me a while to get clear in my head what this blog is for. I think I have finally figured it out. If you have read any of my blog you will know that I am in the process of starting up a new small business – Stacey College. This blog is part of the social media presence of Stacey College. Quite distinct from the website – it is not actually aimed at potential students, other than in lifting the profile of the college, and increasing hits to the website. This blog is for me – the Stacey College director. I have decided that I will write this blog through the start up phase of the college, until we begin classes in February 2013. On a very practical level it is very difficult to blog about a college that does not exist yet. I wanted a blog – so I thought I would write about what is happening. And as I have gone along, I have realised, that not only does blogging, much like a diary, sharpen my thinking, but it is connecting me to a whole community of business support out there in cyberspace.

So What is this blog all about? This blog is about a 35 year old woman, who is starting a business for the first time, being a director of an International English College for the first time, and learning all about social media and how it can be utilized to help establish and grow her business.

Now that is clear I can summarize what I will be writing about from here on:
(1) Me and my experiences of starting a business.
(2) Small business theory and practice
(3) Marketing (especially social media marketing)
(4) Women in business
(5) Western Australia
(6) English Language courses, teaching and colleges.

So now I know what I’m doing (more so than at the beginning), I look forward to connecting to others in the blogosphere who are passionate and knowledgeable about these areas, and anyone else who is interested in reading what I write.